The battle for ecommerce just got?hotter
In the world of tech patents that shouldn’t have been issued, Amazon’s 1-click patent is king.
For twenty years, Amazon’s special button that allows customers to purchase an item with “just a single click” reigned supreme, allowing the then-tiny online bookseller to grab market share at the expense of its larger rivals.
Well, not anymore now.
Amazon’s 1-click patent expires this month, allowing any online retailer to create their version of the “1-click” functionality on their website.
The benefits can be huge?—?A recent survey by Shopify indicated that more than 21% of potential shoppers abandoned their cart as the checkout process was too cumbersome.
Following that logic, integrating 1-click into your checkout platform could potentially increase your revenue by up to 20%!
(And that’s not even counting the added boost from returning customers who are more likely to buy if their payment credentials are already on file?—?the much vaunted Second Purchase)
The real winners of this battle?
1-Click helped make Amazon what it is today. Why not use it to build your own ecommerce behemoth?
Give us a call today to talk!
P.S: NPR’s Planet Money did a pretty good piece yesterday on 1-Click.
Listen to it here: